Every year in Antwerp, Venuez showcases the best in innovation and conceptual design within the hospitality industry. Invited by our good friends at Barracuda agency, we installed the bespoke kit we produced for Goose Island Brewery for a second run.
Set in a converted warehouse, VENUEZ17 showcased some incredible big budget activations, demonstrating how experiential brand marketing is now at the forefront of the hospitality industry.
Taking the opportunity to sneak a peek at our peers, we witnessed it all: from some interesting onsite first builds; quality raw materials and craftsmanship, contemporary product displays and light installations, all constructed without a hard hat in sight. Who said the health and safety was important, eh?
Despite the lack of protective gear, we cannot deny that these brands and agencies were nailing it (excuse the pun), with some of the most imaginative and high quality projects we have seen.
Representing a mix of established luxury and high-end independent brands, the installations were unique and distinctive, emulating the quality of the brands’ products. Each activation enhanced its brand’s identity using natural materials and hand-finished touches to tell its story.
Although we seemed to be in like-minded company in terms of our considered design, dedication to the brand ethos and use of higher-grade materials, Fort Productions were one of the few agencies to create an installation that was suitable for life on the road and versatile to be used over and over again, setting us apart from the other exhibitors.
Having already had its ‘wow’ moment at CBR17, we installed the Goose Island Brewery set-up seamlessly at VENUEZ17 for a second time, attracting the attention of hospitality entrepreneurs, brand managers, and hospitality experts, looking as on point, as its first moment in the limelight.
If there is one thing we learnt from VENUEZ17 is that the best brand experiences come from quality design and materials that convey your brand message in a creative and exciting way. Tick these boxes and you’re onto a winner.
For a brand activation that is more than a one trick pony, but an asset to your business, contact us now.
Check out our best finds from VENUEZ17: